Contracted with ”Allbirds” as Akito Watabe’s Eco partner to take action on climate change to bequeath snow to future generation!
first track Inc. had been recruiting “Eco partner” for Akito Watabe to take action on climate change to bequeath snow to future generation. Akito will be able to perform his 2022-23 world cup expedition in carbon neutral with “Eco partner”. And this time, we are delighted to announce that we have contracted with an American shoes brand “Allbirds”, who have mission to reverse climate change through better business, as Eco partner.
■Who is Allbirds?
An American shoes and apparel brand who has mission to reverse climate change through better business producing low environmental impact shoes and apparel by adopting naturally derived material such as merino wool and eucalyptus etc. They put carbon footprint on their all products and reduce it every year to accomplish their goal to reduce it to near zero by 2030.
■What Allbirds supports Akito
1. Allbirds supports Akito’s carbon offsetting by purchasing Akito’s advertising space on his headgear to put their brand logo with \1,050,000. This amount is reached by multiplying Akito’s yearly carbon footprint, 70tons, calculated by UN Carbon footprint calculator, with Nagano prefecture’s forest carbon credit \15,000/ton. first track Inc. on behalf of Akito Watabe will purchase \1,050,000 worth of Nagano’s forest carbon credit.
2. Allbirds provides training shoes and lifestyle shoes to Akito so that he can reduce his carbon footprint as their average shoes’ carbon footprint is 8.8kg which is 38% less than general shoes.
I was impressed by Allbirds’ strong will and ability to take action to pursue their mission to reverse climate change through better business. Their support as Eco partner gives me more meaning to fight in world cup. I will walk a new path with their great fitting shoes.